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Laura Navarre, author of The Majick Trilogy, shares the importance of social media in book marketing. The primary role of social media is connection. By going where...

As an author dedicated to promoting your work, you're always looking for cost-effective ways to reach your target audience. Social media is a powerful tool to help authors...

Commercial fiction author Lisa Beazley uses a few different social media platforms to connect with readers and promote her books, but she has found that Facebook is...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an...

Lavidge's Managing Director of Interactive Stephen Heitz provides three ways authors can approach setting up a Facebook account. An author can set up a page for an...