The Unconventional Thinking of Dominant Companies: The New Formula for Market Dominance

by Jim Bramlett

About the Book

In today’s uber-competitive business world, dominant companies think differently. They center everything they do around maximizing their customer's experience and engineer backwards to ensure their customers are saving time, effort, and money. There is a mathematical formula called the Hassle Quotient that dominant companies use to ensure they maintain their status and never rest on their laurels. The old rules don’t apply and it’s not easy to dominate, but companies that do have common traits. In this book, you will learn to take advantage of these traits and measure your success on the way to becoming truly dominant.

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  • Marketing is the critical bridge between a business and its customers. As highlighted in this book, dominant companies understand the importance of creating exceptional customer experiences and engineering their strategies backward to reduce friction. Marketing plays a key role in this process, ensuring that every touchpoint adds value. For example, a klaviyo email agency can leverage data to create personalized, impactful communications that drive engagement and loyalty, helping businesses stay ahead of the curve.