Many authors have grown their reach by creating vibrant online communities. Author John Green has found great success on YouTube with his popular Vlogbrothers channel. Neil Gaiman has well over a million Twitter followers. Author Orson Scott Card has...

Deciding whether or not to do book marketing on your own or with outside help can be a difficult task. On one hand, you may love completing all the details of your book marketing plan yourself. On the other hand, getting some help could save you some...

Doug Stone, co-author of "Thanks for the Feedback," discusses the challenges of writing a business book.

Doug Stone, co-author of "Thanks for the Feedback," discusses the challenges of writing a business book. Click here to play this audio clip

Rejection is a necessary part of the publishing process. Learning to cope with it is a part of publishing a book. But, what if instead of coping with rejection, an author learned to use rejection to propel himself or herself across the finish line...

Finding a literary agent can be one of the most difficult steps for writers that want to be traditionally published. Agents receive thousands of query letters and don't have time to thoroughly review all submissions. One way to increase your chances...

Freelance writer and publicist Lindsey Gobel has worked with many authors on their book launch publicity campaigns. Two key initiatives that Gobel has seen work for authors are creating relationships with local businesses and libraries and entering...

Whether or not the topics, themes, and messages in your book are "newsworthy" matters when trying to garner media attention for you book. Media outlets want books that address trending and relevant topics for their audiences. Per Publicity Director for...

We’ve all heard of it, but understanding where to build it, how to leverage it, and the goal of it anyway isn’t quite so clear. Stephanie Feger, owner and chief strategist of the emPower PR Group, will inspire you to not just make the leap to build an...

Finding time to write can sometimes be challenging, especially when life circumstances have to take priority over the writing. Susan Carol McCarthy spent three years researching for her critically acclaimed novel, A Place We Knew Well , due to the vast...