These days, all authors have increasing responsibility for marketing and PR. Regardless of how much you do yourself or hire out, it's good to know the core elements of a publicity plan for both fiction and nonfiction books. You'll find them in this...

Author and speaker Dr. William Donahue, Ph.D. discusses how to describe your book in 10 words or less and why that's so important. Dr. Donahue is a best selling author of Leading Life-changing Small Groups and several other books.

CF Yetmen, author of "The Roses Underneath," discusses how she marketed her self-published book. She started pitching her plan in her query letters, and once she self-published her book, she had total control of the marketing message. Click here...

Author and keynote speaker Patrick Schwerdtfeger describes how a person's belief system can be leveraged to create a sellable book that addresses problems in today's society. He also notes that your belief system can limit or expand your ability to market...

Authors are now expected to promote and market their own books… but when does the promotion work begin? Lynda O'Connor, author PR expert, says promotion begins before the book is even finished! Lynda also offers some ideas for how to do just that. Click...

Discover four critical elements of a pitch that can get you booked as a guest on a radio show or podcast. Literary publicist Stephanie Barko breaks down how to sell your book and yourself as a good guest, from the initial email to your talking points...

Author and speaker Dr. William Donahue, Ph.D. discusses how to describe your book in 10 words or less and why that's so important. Dr. Donahue is a best selling author of Leading Life-changing Small Groups and several other books. Click here to play...

Linda Duggins, Director of Multicultural Publicity at the Hachette Book Group, discusses the value of blogging and internet radio for authors. She offers tips on how research is key to connecting with the blogging and radio communities when marketing...

These days, all authors have increasing responsibility for marketing and PR. Regardless of how much you do yourself or hire out, it's good to know the core elements of a publicity plan for both fiction and nonfiction books. You'll find them in this...