Linda Duggins, director of Multicultural Publicity at the Hachette Book Group, suggests that authors can secure speaking engagements by become well versed in a topic; she advises on how to find speaking engagements. Click here to play this audio clip...

Jared and Julia Drake, of Julia Drake Public Relations, discuss how you can use video in your book publicity, including what not to do when using video. Click here to play this audio clip

Finding a corporate sponsor can help an author fund marketing expenses, such as a book tour. Editor Jane Ubell-Meyer thinks this is so critical and offers tips for how to get started.

Author Daniel Milstein shares some tricks for reaching the business audience, including how to leverage press releases, movie trailers, and publicists. He also talks about going beyond the book to speaking engagements.

Comic book writer and historian Trina Robbins discusses how the comics industry is changing to include more women than ever before and what this means for a growing audience for comics. Click here to play this audio clip

Nat Gertler, a publisher and editor, covers the gamut of expertise having written books, magazines, TV and comics. See how he built publicity for his work that led to other opportunities. Click here to play this audio clip

Jared and Julia Drake, of Julia Drake Public Relations, discuss how you can use video in your book publicity, including what not to do when using video.

Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four...

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book...

Author, speaker, and artist Laurie Finkelstein never planned on writing a book, but the idea came to her after journaling about her challenging life circumstances. Finkelstein was privately writing about her struggles with anxiety, depression, and OCD...