Book promotion can feel like a sprint, but it’s really a marathon. Those who start too fast burn out too early. That first round of appearances and reviews, while critical, is just the beginning. Long-term success – real staying power – requires vigilance...

Illustrations are a critical part of a children's picture book, and knowing how to find the right artistic fit is an important step in the publishing process. When publishing traditionally the publisher will typically select the illustrator, as author...

Illustrations are a critical part of a children's picture book, and knowing how to find the right artistic fit is an important step in the publishing process. When publishing traditionally the publisher will typically select the illustrator, as author...

Third Day lead guitarist Mark Lee has spent 25 years working very hard to build his platform and audience as a musician. More recently, as the author of the newly released memoir Hurt Road , Lee has been focusing on building a different kind of audience...

Third Day lead guitarist Mark Lee has spent 25 years working very hard to build his platform and audience as a musician. More recently, as the author of the newly released memoir Hurt Road , Lee has been focusing on building a different kind of audience...

To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how...

For computer science major and nonfiction author Eric Teh, creating his website was easy. His knowledge of coding and design allowed him to build his own site from scratch. The bigger challenge for this personal development coach has been reaching a...

To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how...

Surprisingly, regardless of the product being sold, generally, for most sales the same set of skills come into play. Self-published authors may have a talent for writing, but may not know how sell their books. Fortunately, sales skills can be learned...

Journalist and author Ray Richmond was a television critic for 25 years, and he took the duty very seriously. For Richmond, he believed he had a responsibility as an entertainment writer to tell people if something was not worth their time, or if something...