Illustrations are a critical part of a children's picture book, and knowing how to find the right artistic fit is an important step in the publishing process. When publishing traditionally the publisher will typically select the illustrator, as author...

Illustrations are a critical part of a children's picture book, and knowing how to find the right artistic fit is an important step in the publishing process. When publishing traditionally the publisher will typically select the illustrator, as author...

Third Day lead guitarist Mark Lee has spent 25 years working very hard to build his platform and audience as a musician. More recently, as the author of the newly released memoir Hurt Road , Lee has been focusing on building a different kind of audience...

Third Day lead guitarist Mark Lee has spent 25 years working very hard to build his platform and audience as a musician. More recently, as the author of the newly released memoir Hurt Road , Lee has been focusing on building a different kind of audience...

Your book is much like a business and marketing is no exception. Daydreaming about the best-sellers list won’t get you any closer to breaking the top 10. So how do you market a book like a business? Let’s start with a few simple questions that will help...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally, a typical book retail sales channel has involved these basic processes: - A publishing...

Getting your book into bookstores can be a huge boost for discoverability and sales, and is a common goal for many authors. One way to increase your chances of getting your book onto bookstore shelves is making sure it is returnable. This means the bookstore...