With any luck, the book jacket on your newest novel will do a near- perfect job of explaining everything that’s going to be found inside. From the front and back covers to the author bio, the only thing missing is generally the material you spent months...

Get your book off to the right start by having a clear understanding of what it takes to launch your book and kick-start sales. Join marketing and publicity expert Nicole Baker as she reviews the importance of identifying your target audience, how...

A literary agent can fill many shoes, explains literary agent and book development consultant Claire Gerus. Overall, the agent is a support person. He or she may act as the best friend, the psychologist, or the editor throughout the entire book process...

Literary agent and book development consultant Claire Gerus shares a few common reasons she may reject a query letter or manuscript submission. 1. If Gerus is not interested in the topic, she may recommend another agent. There are no hard feelings...

John McAlester, founder of PigeonLab, talks about how eBooks work well with most types of books, and when you might want to consider print books. With all of the complexities of publishing, the industry has become either further confused by the new...

Publicity expert Marika Flatt, shares her thoughts on the importance of a quality presentation in your PR efforts, including having a professional headshot, good book design, and solid press releases. Flatt has received self-published books that...

Judging a book by its cover is as old as covers. However, in the digital age, when the book isn’t being physically held by the reader, does a cover still matter? And if so, what are consideration for the digital age? John McAlester, founder of PigeonLab...

There are many reasons a book isn’t getting picked up by a publisher. It’s possible, though, that there’s a market for your book that many big publishing houses can’t reach. A smaller publishing house, though, has the opportunity to specialize in certain...