When do authors need a publicist? As an author, you may have attempted to start a publicity campaign with a basic website, Twitter account, and Facebook page, but you might not know how to utilize these tools effectively. In this case, you consider...

When do authors need a publicist? As an author, you may have attempted to start a publicity campaign with a basic website, Twitter account, and Facebook page, but you might not know how to utilize these tools effectively. In this case, you consider...

Book signings and events are wonderful opportunities for authors. Bookstore events not only help you promote and sell your book, but they also have the potential to make a strong impact on a reader's life, making a memory that will last a lifetime...

Book signings and events are wonderful opportunities for authors. Bookstore events not only help you promote and sell your book, but they also have the potential to make a strong impact on a reader's life, making a memory that will last a lifetime...

Amy Collins, President of New Shelves Books, explains why owning your own ISBN is vital. “If you are really serious about being an author and publishing your own book, you need to own every aspect of that book,” she says. Free and discounted ISBNs...

Breaking into comics as a woman can be challenging. But today there are more opportunities for women writers to enter the comic book industry than ever before. Comic book writer and historian Trina Robbins offers advice for women interested in breaking...

Production companies always look to books as a source of material for films and television shows. When you look at the history of the Oscars, about half of all Best Picture–winning movies have been based on books. We’ve seen a lot of growth in publishing...

It’s been said that there are only seven basic plots across the entirety of the literary universe, and that all stories have one of these plots at their heart. They are: 1. Man vs. nature. 2. Man vs. man 3. Man vs. the environment. 4. Man vs. machines...

Public relations can be either a blessing or a nightmare, depending on how they are handled. When is the right time to hire a PR firm? Most PR experts agree that you should not to seek a PR firm when you’ve just begun to market your book. Rather, get...