While sending out press releases and media kits is an important phase of your public relations campaign, following up with these contacts is absolutely critical to success. Authors who follow up with the media have more success publicizing their books...

A virtual media tour is like a traditional media tour, except you don’t generally have to get out of your pajamas. Virtual media tours include bloggers, radio stations, podcasters, and webcasters. Tours begin with research. You must find all the blogs...

Whether it's the first time or the fiftieth, for a beginner or a New York Times bestseller, rejection is part of every author's life. This workshop with award-winning author Laurie Schnebly Campbell offers both practical and psychological techniques...

Non-fiction authors, coaches and business experts can use social media to drive sales of books and information products by following the 3 Habits of Successful Social Authors. Successful authors know that the difference between wasting time with social...

An essential tool for any author is an author media kit. A media kit gives authors the edge they need to help drum up press by exhibiting professionalism and providing the metadata that every journalist, reviewer or bookstore needs to publicize information...

One of the most essential tools for marketing your book is a one-sheet (also known as a sell-sheet). It exemplifies professionalism and gives a potential publisher, agent, or member of the media a polished summary of what you and your book are all about...

Without a doubt, screenwriting is a real profession. It is also without a doubt one of the most difficult professions to pursue. That’s because in order to make a living as a screenwriter, you not only have to write your screenplay, but you or your agent...

With over 700 million monthly users, TikTok is an amazing social medium to get new readers and to promote your work...but, there is a learning curve. Author L.E. Pérez will show you what it's all about, walk you through setting up your TikTok account...