Trade shows, conferences, conventions, and other large-scale events offer opportunities to interact directly with a large number of potential book buyers. While this kind of event marketing could be a valuable marketing investment for you, you’ll need...

Marketing your book doesn’t require you to become a high-powered salesperson, advertising executive, or seasoned promoter. Your personal involvement and commitment to the process are the most important factors for a successful book-marketing campaign...

There’s never been a better time to publish a book! Fifteen years ago, the only way to publish a book was through a literary agent and a traditional publishing house. It was a highly competitive market, saturated with thousands of query letters and...

Madeline Sharples worked in the aerospace business (TRW and Northrop Grumman) as a technical writer and editor, web content writer, and proposal manager for almost thirty years – hiring in five times and retiring twice. She also worked for non-profits...

What is YouTube? Authors hear a lot about the importance of marketing and promoting their work on social media platforms like Twitter , Facebook , Instagram , and Pinterest . All of these platforms have their own audiences, features, and benefits....