Question: As an author, should I be using LinkedIn to create awareness for my work and increase my readership? If so, how? Answer: Understanding the types of users on the various social media platforms can greatly inform where you choose to focus...

Question: How can I get a meaningful endorsement or testimonial for my book, and who should I ask? Answer: There are many assets authors can acquire that will enhance a book’s sales potential, such as reader reviews, awards, and endorsements. An...

Question: What is the best source of information for someone who has never made a podcast? A step-by-step process would be great. Answer: Podcasts are a fast-growing communication medium and can be a great way for authors to connect with readers...

Question: I'm currently struggling with why I should write my book and why anyone other than family would want to read it. Answer: First, please know you are not alone in feeling this way. Most writers go through periods of serious self-doubt,...