A traditional media tour is a tool used to promote books. It involves a promotional blitz by authors and their publishers to reach readers. This kind of tour includes in-person radio and TV interviews, and bookstore appearances in big chains and independents...

Enter any bookstore and you will find colorful displays of featured books. Have you ever wondered how bookstores determine which books to feature? In chain bookstores, book placement is handled on the corporate levels part of a distribution package...

What guidelines should self-publishing authors follow when pricing print copies of their books? If you are self-publishing your books through an online publisher, such as Author House, Create Space, or LuLu, you get to set the price of your book, completely...