Once you have a shiny piece of work (novel, self-help book, article, etc.), you are ready to seek representation or a publisher. A query letter serves as an introduction letter to agents and publishers. This letter has three specific objectives. 1...

Good designers understand that the spine should attract a reader and entice him or her to want the book sitting on the shelf. A well designed book spine is one way to capture the reader’s attention. But which elements on the spine should get the most...

You want to grab the attention of as many people as possible when you release your book. That's where the press kit comes in. Press kits, or media kits as they're sometimes called, are "a package of promotional material provided to members of the press...

Surprisingly, regardless of the product being sold, generally, for most sales the same set of skills come into play. Self-published authors may have a talent for writing, but may not know how sell their books. Fortunately, sales skills can be learned...

As an author, the best-case scenario is that the only writing you do is the writing needed to complete your book. Apart from that, ideally external forces would take care of the rest, enabling you to churn out book after book as ideas come to you. Unfortunately...