Authors, especially self-publishing authors, often hear they have to do everything themselves. And sometimes that's true, but that doesn't mean they can't take advantage of the same traditional media channels that authors and publishers have always used...

If you’re a self-published author looking to develop your own marketing and publicity plan, you may be wondering where to start or what to think about to get the best results. Marketing and PR expert Vicki Bohlsen, CEO of Bohlsen Group, has some great...

Author David Wilkinson describes the value of writing conventions offer to his career as a writer. He goes to writing conferences to learn from other editors and agents about the changing publishing industry and how he can react to those changes to...

Seth Godin, bestselling author, blogger, and marketing expert, discusses the importance of staying true the vision for your book even if it isn't what traditional publishers want. He reminds us to know our audience, know our vision, make sure we are...

Editorial Assistant Michelle Meader shares what her job is at a traditional publisher. She opens with her favorite part of the job--discovering new exciting voices in women's fiction--and then follows that with the more mundane parts of her job. Even...

Renowned social selling expert, and self-published author, Jeff Molander reveals the three success principles that create wealth for him, his readers, his students, and other successful self-published authors. As a writer, you cannot afford to miss...

Joel Fotinos, vice president and publisher at Tarcher-Penguin, explains how he became an audio book narrator. He simply asked for more information about an audio book that was going to be produced and he was offered an audition. He explains that the...

A book or e-book is a great way to share your experience and insights, bring more visibility to your cause and establish yourself as a passionate authority. With the expanding universe of independent publishing (a.k.a. self-publishing), the world is...

How often have you heard a writer say--or even said yourself--"I just want to write books--I don't want to have to sell them, too!" Marketing and bookselling are not always natural tasks for authors, but in today's publishing landscape even traditionally...

How often have you heard a writer say--or even said yourself--"I just want to write books--I don't want to have to sell them, too!" Marketing and bookselling are not always natural tasks for authors, but in today's publishing landscape even traditionally...