IMPORTANT: All events are listed in Eastern Time. 

For many authors, writing sales copy about their book or about themselves can be a daunting, challenging task. Join marketing and publishing expert, Amy Collins, as she reviews the elements of writing effective marketing and sales copy for these five key formats:

1. The back cover of your book

2. The sales sheet for buyers and industry decision-makers

3. Your Amazon description and Author Bio

4. Your website and social media platforms

5. Submissions to potential reviewers, journalists and endorsers

Amy Collins is the president of New Shelves Books, one of the best-known book sales and marketing agencies in the US. She is a trusted expert, speaker, and recommended sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy and her team have sold over 40 million books into the bookstore, library, and chain store market for small and mid-sized publishers.