Browse the videos, articles and podcasts:

  • Book Advertising 101

    In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title...
    Beth Kallman Werner
    • Beth Kallman Werner
  • Making the Most of Your Advertising Dollars

    Marketing a book can be overwhelming for first-time authors, mainly because there are so many ways to do it. It can easily be a waste of money, so you have to make sure...
    Author Learning Center
    • Author Learning Center
  • Using Google Display Ads to Sell Books – Goals & Budget - article

    All writers want to sell more books and the key to increasing sales is making sure readers know about the book. There are many marketing tools writers can use to create...
    Author Learning Center
    • Author Learning Center
  • Using the Google Display Network to Drive Book Sales - recorded webinar

    You’ve seen Google Display Network (GDN) advertising before: it’s the banner ads that appear on websites across the Internet. It is the tool that shows you ads for products...
    Jason Schmetzer
    • Jason Schmetzer
  • Marketing with Amazon - podcast

    Amazon makes it easy for authors to market books and gauge their performance. Nancy Ellen Dodd, author of "The Writer's Compass," relies on Author Central in particular...
    Nancy Dodd
    • Nancy Dodd