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One of the biggest marketing challenges for authors is having a limited advertising budget. When looking for budget-friendly book advertising options, Simon & Schuster...

In her role as Advertising Assistant at Simon & Schuster, Kate Peppiatt evaluates important advertising metrics during a campaign to determine its level of performance...

Simon & Schuster Advertising Assistant Kate Peppiatt says there are three main phases on a consumer's path to purchase - awareness, consideration, and conversion. These...

While both traditional advertising and digital advertising can be beneficial for a book, Simon & Schuster Advertising Assistant Kate Peppiatt recommends authors start...

As an Advertising Assistant at Simon & Schuster, Kate Peppiatt primarily works on executing paid advertising campaigns across both traditional and digital media. The...