Book Advertising 101: Planning a Book Advertising Campaign

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner covers the basics of print and online advertising for new title discovery. From budget planning and execution tips, to where to advertise, audience targeting, creative materials, and measuring ROI (return on investment), the presentation is filled with practical information you can use right away. Here is the handout referenced in the session: 1007.ALC Handout - Book Advertising_Werner.pdf About...