While writer, producer, and TV host Herbie J Pilato has a significant social media following on Facebook, Twitter, and Instagram, he decided to expand his reach even further by contributing longer posts and essays to the online publishing platform Medium.com. Medium is better-suited for daily, lengthier posts than traditional social media, Pilato says. He wants to share more than book promotions and news about his work, and Medium allows for in-depth sharing and writing. The site is a more legitimate way to communicate, Pilato believes, because readers who specifically visit Medium come to read and interact on what is usually a deeper level than the average Facebook, Twitter, or Instagram follower.