Identifying a Fan Base to Garner Positive Book Reviews - video

It's important that authors take the lead on identifying your audience and building your readership early on in a book project. Working in advance can improve your chances of garnering positive book reviews ahead of release. Author and biographer Brian Jay Jones handled all of the advanced legwork to find the audience for his most recent biography, George Lucas: A Life. He researched the best readers for receiving an advanced copy of the book, and in turn, created a large network of followers...