Having independent, reputable book reviews is important to many aspects of an author's marketing and sales strategy. Positive reviews can increase an author's credibility, ultimately leading to increased distribution and sales. Book reviews are critical when wanting to get placed in public libraries, as library Executive Director Sarah Moore explains. Librarians in charge of collection development don't have the time to go through all of the catalogs of books or read all materials, so they rely heavily on reviews to provide guidance in their book acquisition decisions. The top review publications that librarians trust include Booklist (a publication of the American Library Association) and Kirkus. Moore personally uses IndieBound to research the indie book market. Bottom line, if you want to get placed in your local, public libraries, start garnering independent reviews from top recommended sources.
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