Obtaining and Featuring Book Reviews

The Good, The Bad, and the Ugly Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether to purchase a book. In this webinar, book marketing advisor Beth Kallman Werner addresses these important questions: • Why are book reviews important? • What are various sources of book reviews, both paid and unpaid? • Is it really ok to pay for book reviews? • What...
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