How the Book Industry Benefits the Movie Industry - video

The theatrical marketplace involves significant risk due to the amount of investment required to execute a movie project. As film producer John Sacchi explains, books are becoming more and more viable as great source material for film and TV because they can help reduce the amount of risk involved. Books with a track record of success provide a strong foundation for the story line, have an established audience or following, and may already have some awareness in the marketplace. Decision- makers in the movie business, such as distributors, buyers, film producers, or TV producers, are always looking for the next big IP, which sometimes presents itself in the form of a book.

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