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Book Design
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The Importance of Frequency and Relevance in Building an Author’s Platform Online
Author platforms and branding work together to create meaningful strategies that allow authors to create awareness for their work and entice readers to buy their books...
Allison Carter
The Importance of Creating an Authentic Brand as an Author
Author branding can be an important part of marketing because it affects how readers perceive you and your work. Branding can include your messaging, colors, logo, genre...
Elizabeth Hawkins
Three Steps for Developing Your Brand as an Author
It can be confusing for authors to think of themselves as a brand, but at the end of the day, you are producing a product, and maybe even offering a service, that you...
Mark Glesne
A Breakdown of Your Book Cover - article
Do first impressions matter? The answer is yes, even if the opinion is later altered due to, let's say, your book's content. And so, for the sake of your three-second...
Author Learning Center
Book Cover Trends - article
Capturing Your Audience with an Engaging Cover With nearly 200,000 new titles published each year, bookstores have books featured everywhere—stacked on the floor,...
Author Learning Center
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