The Importance of Conventions and Collaborations in Building a Readership

Bestselling author and Wannabe Press founder Russell Nohelty believes that in-person events can be very effective in building a readership for your books. Having those one-on-one connection opportunities and giving readers that personal attention has resulted in book sales for him, even if at a later date. He's tried online initiatives such as social media and digital ads, but these don't seem to drive the sales like convention appearances. Nohelty uses these events to build his email lists, create...