Book Signings: Keys to Success - video

A book signing event is a wonderful opportunity to connect with readers and promote you book. Expert event planner, Jessica Barrett, provides the keys to a successful book signing, including how to dress, the right attitude, and how to engage readers. When it comes to picking an outfit, business casual is always a good idea. Another key to success is your demeanor, or body language. You need to be approachable. Don't sit with your arms crossed, looking at the ground. Smile and try to catch someone...