Strategically Timing and Planning Book Launch Events - podcast

The release timing for a book can be critical to its success, especially when a book is holiday-themed. Author Phillip Done released his holiday-themed book, The Ornament Box , in mid-October, understanding that the biggest book buying season is the fall. He chose to pursue a self-publishing path so that he could better control the time line and launch. Done recommends planning book launch and promotional events at least six months ahead of the release date, and advises authors to think outside...