Book Event Strategies: Growing readership through events

Events can be a great way to reach new readers and deepen connections with your fans. Whether online or in-person, a writer needs smart strategies to maximize effort and impact. Bestselling author Allie Pleiter has over two decades of experience hosting Facebook takeovers, retail store signings, online gatherings, and host of other creative events. Learn how to launch your book with a bang, and how to keep excitement high in those crucial first months—and beyond. Here is the handout referenced...