Book blog tours can be a great way to create awareness for the release of your book or to reinvigorate sluggish sales. A book blog tour is essentially an online initiative that involves participating in forums, online groups, and blogs to spread the word about your book. When Author Marketing Experts CEO Penny Sansevieri plans a book blog tour for an author, she looks for high traffic, high profile bloggers that have a strong, interactive following. Whether you are executing and planning the event yourself or are hiring a company to do it for you, she advises that less is more. Focus on the forums or blogs that will be the best fit for your genre and that have a loyal group of active followers. You are likely to see better results when you promote through a select group of productive blogs, she says, versus a large group of blogs where your book gets lost in the noise.