Getting Media Ready: Tips for New Authors - video

That first media interview can be very intimidating for any new author. Marketing and communications consultant Nicole Baker provides tips to ensure a productive and successful event. First, she advises authors to be very organized by double-checking all details including the time, place, and dress code. Second, be prepared and know the five key points you want to make sure you discuss during the interview. Third, don't be afraid of silence and avoid fillers such as "um" and "so." Fourth, wear comfortable clothing and avoid distracting colors, patterns, and jewelry. Last, be aware of the non-verbals you are exhibiting such as body language and eye contact.

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