The Advantages of Doing In-Person Book Launches

After your book is published and you’re ready to spread the word, you may consider hosting a book launch event. These events can be done online, but author and book PR/marketing expert A.G. Billig prefers in-person book launches for multiple reasons. First, it’s a great way to meet your readers. You’re able to forge connections in a way you could not do on Facebook. Another advantage is that the event can be used as content for your social media. You can promote the event beforehand online, and...