What Role Do Speaking Engagements Play in a PR Campaign? - video

Ever thought of public speaking as part of your author platform? Publicist Marika Flatt explains what role media outreach and speaking engagements can play in your PR campaign. Publicists are focused on garnering media attention around the speaking engagement itself. Flatt’s firm doesn’t concern itself with booking the speaking engagement itself. Rather, she encourages authors to look for speaking agents because those agents have the contacts already needed to find speaking opportunities. Listen...
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