How a Book Can Serve as a Calling Card for Securing Speaking Opportunities

Author, speaker, and media personality Pamela Christian says that writing a book is essential for those who want to teach and host speaking engagements. A book shows you are an expert on a topic and can lead to speaking gigs, which in turn lead to book sales. It’s all intertwined, Christian believes. Because a book will really only make you a huge amount of money if it becomes a bestseller, it makes more sense to write the book as a way to improve your status as a paid speaker. Christian used to...