Building a Fan Base

Author P.J. Hoover discusses the unique strategies that go into marketing young adult books versus middle grade books. When it comes to marketing YA books vs. middle...

You've identified your target audience. Good for you! This group of readers is most likely to buy your book. Now it's time to think outside the box by choosing your...

Book marketing can be expensive or not, depending on your goals and your budget. There are lots of ways to keep the costs down by using free or low cost marketing options...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the expectations of major publishers regarding your platform and audience...