Building a Fan Base

Effective Ways for Authors to Build Their Readership

If you’re an author looking to build your readership, there is no shortage of effective ways to do so. Author and educator Tara Botel Doherty has three key suggestions...
- Tara Botel Doherty
Using Word-of-Mouth Marketing to Grow Your Readership

Word-of-mouth marketing happens by sharing your work as far and wide as possible. Author and technical writer Neil V. Young suggests attending writer’s groups, conventions...
- Neil V. Young
Advice for New Authors on Building a Fan Base and Gaining Publicity

In our internet-driven world, authors need to make themselves known online, says writer and producer Craig Miller. He knows many authors who are spending at least as...
- Craig Miller
Building a Readership Through Social Media and Face-To-Face Networking

Author, writer, and producer Joel Eisenberg advises authors to market themselves in ways that don’t feel like soliciting. In other words, when you’re attending a book...
- Joel Eisenberg
How to Build a Power Author Brand and Achieve Success

In today's challenging book market, you either are a power author brand or a commodity. Marketing your books without having an author brand is like building a house...
- A.G. Billig