A growing trend in publishing is reader interest in engaging with a book beyond the traditional reading experience. Per Simon & Schuster's Audience Insights Senior Manager Anna Hall, readers are showing up at in-person events expecting to have a more immersive experience. This can include sharing music playlists, fan artwork, or special book editions and treatments that expand the story from the page. Immersive reading experiences fully engage both visual and auditory senses. Hall encourages authors to bring a tactile experience to readers, especially at in-person events.