Back to Basics: Book Marketing in the Age of AI

This class is designed for authors and small publishers who want to incorporate AI into book marketing efforts but not defer to it entirely and let it take over. For those of us who are a bit more traditional (aka slow to accept and learn new things), with the goal of building readers into a fan base seeking genuine writers and creative minds, Beth Kallman Werner of Author Connections discusses an integrated approach to communicating with the marketplace (consumers, booksellers, librarians, bloggers...