Building a Fan Base

Reid Tracy, CEO of Hay House Publishing, offers his thoughts on the importance of writing for your audience and effectively promoting yourself to increase that audience...

Author and freelance writer Aline Newman talks about making a successful career in writing children’s stories. Not all publications can weather tough times, but there...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, talks about the rising need for social interaction between authors and readers, and what...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, talks about the rising need for social interaction between authors and readers, and what...

Whether or not you write a book with the intention of it helping your own business, publishing a book can always lead to new opportunities to engage with your audience...