Building a Fan Base

Bestselling author, blogger, and marketing expert, Seth Godin, discusses the concept of developing a smaller dedicated fan base rather than a larger fan base and how...

Reid Tracy, CEO of Hay House Publishing, offers his thoughts on the importance of writing for your audience and effectively promoting yourself to increase that audience...

Reid Tracy, CEO of Hay House Publishing, offers his thoughts on the importance of writing for your audience and effectively promoting yourself to increase that audience...

Author and freelance writer Aline Newman talks about making a successful career in writing children’s stories. Not all publications can weather tough times, but there...

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, talks about the rising need for social interaction between authors and readers, and what...