Lessons Learned From Working With Well-Known Authors and Brands - video

Some authors are so well-known and prolific they evolve into a brand. Literary agent Amy Levenson gives us some insight into writing for well-known authors and brands. When working with a brand, it's important to remember that the secret to their success is working hard and staying committed to their brand rules. Working with a brand is different because it's a team, not just an individual. Also, brands have guidelines and regulations on how their content is used. Brands are successful because of the integrity that they have. It's helpful to remember that a book to a large brand is only one piece of the puzzle. It needs to fit in with the brand's goals and other marketing timelines, as well as working with the publisher's timeline. Understanding these differences in working with a brand will help you maintain calm when faced with restrictions or delays.