How Has Social Media Marketing Changed? - podcast

Rusty Shelton, President and CEO of author publicity firm Shelton Interactive, discusses the best social media strategy for authors. From what he sees online, authors are now getting a feel for how to leverage social media to market their books. He describes the most valuable way to use social media to market your book is not by being overly promotional and pushing sales. The best social media strategy that works is relationship building. When you use social media to build relationships and connect with a community that shares an interest in your book's topic, it's a big opportunity to reach new readers.