Using Cross Platform Storytelling to Reach New Audiences - podcast

With the evolution of how stories are being told comes the new challenge of an ever-increasing number of viewable screens competing for the audience's time and attention. To maximize the audience that a writer or author is reaching, it's critical to utilize a multi-platform or cross platform approach for execution. As Noam J. Dromi, Co-President of Legion of Creatives, explains, this strategy should be developed as the content is being created. Writers need to plan ahead and understand how the content is going to be viewed - whether it's on a computer, tablet, smartphone, eReader, or television. Even major companies and brands are starting to embrace the various screen options in order to tell longer, better stories in their marketing efforts.