Ideas & Execution: Turning Your Concept into a Finished Book - video

Literary agent Adam Chromy offers ideas for developing fiction and nonfiction book ideas and using media to prove the concept of a book before trying to publish it. From a publisher's point of view, he explains an author's responsibilities of writing for and reaching an already-determined audience. Chromy also discusses how a strong marketing strategy and platform are requirements for most publishers, to ensure an author will be able to reach his/her intended audience.