Building Your Brand as an Author - podcast

Leah Ingram, spokesperson and author of "Suddenly Frugal: How to Live Happier and Healthier for Less," shares tips for building your brand as an author. She says that to build your author brand, you must think like a marketer and business person. As an author and blogger, you don't get a day off from promoting your brand. Always look for opportunities to react to something in the news and try new things. Ingram provides an example of how something from her personal life related to her expertise...