Building Your Platform: Traditional vs. Self Publishing - podcast

Building an author platform and promoting your book are keys to success. But what can you expect as a traditionally published or self-published author? Media CEO Thomas Umstattd discusses platform building for traditional versus self-published authors. He talks about what to expect from a traditional publishing house, the importance of investing money in the platform building. He says that self-published authors need to be willing to spend more money to promote their books. However, even if you...