Much of what award-winning author Jeanne Lyet Gassman knows about book marketing has been self-taught. Whether a writer is traditionally or self-published, there are several key initiatives that she recommends for a successful book launch. First, you need to know your audience and where your book will live on the shelf. Second, you need to seek out endorsements or reviews from other, more established authors in your genre. Third, there are several websites where authors must have a presence, including Goodreads and NetGalley. She strongly recommends book giveaways to generate interest and reviews as well. Last, participate in book festivals and make yourself available for interviews, speaking engagements, and guest blog posts. It's never too early to get a mailing list together to keep your network posted on your activities, so be sure to have a presence on the appropriate social media channels for your audience.
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I am new to writing and new to ALC... I listened to your information on Religious fiction. I have to say it is good BUT for the book I am hoping to be published before Christmas, it has been said to me by others..."we don't do Christmas things about Santa and religion". This book's basic is about Santa finding his roots through history and going back to the original St. Nicholas and who and why he did all the things he did for his community. And takes the Santa of today to the stable of Jesus birth... How can I do what you suggest as helps to market?
Thank you, Jeanne. I have lots of questions? If most of your audience is jail ministry and homeless mission, what are ways to get a book about revival in their hands? What is the easiest way to become acquainted with authors when you don't know any? How do you gain access to these websites and have a presence? Thanks for any help you have time to give. Marlene Myers
valuable information provided for a soon to be self published author. thanks!!!
Very nice presentation--thanks a lot, and best of everything in your future endeavors. Saved by grace.
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