Having a solid book launch marketing plan is the key to building your audience and creating awareness for your brand and your work. Award-winning children's author Hayley Rose begins her book launch campaigns by sharing the release date, information about the book, a book trailer, and a free giveaway to create excitement such as coloring pages. For the book launch itself she hosts a party both online and offline and issues a press release. Rose highly recommends that authors start local and utilize local bookstores and media to support their launch. An author's online presence is also important for driving awareness. Use your website, social media and blogs to promote your book or host a book tour. In addition, Rose recommends participating in local festivals and fairs and getting connected with your local library. She has found great success by getting out, getting involved, and making it personal.
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