Author Lauretta Hannon on How Her Brand “The Cracker Queen” Has Captured Readers - video

What is a "Cracker Queen?" That's the question memoirist, radio commentator, and marketing consultant Lauretta Hannon hopes will peak the interest of potential readers and listeners. It all started when she began sharing her stories about her outrageous, southern relatives on Georgia public radio. The stories resonated with listeners so Hannon knew she needed to give these poor, flawed, female relatives a name. The term "The Cracker Queen" became the foundation for building her brand and later became the title of her critically acclaimed, bestselling memoir. The key to successful author branding, she says, is making your audience want to know more.

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