Life coach Shan Gill knew she wanted to share a message about mindfulness and metaphysical concepts with a wide audience. She began by doing workshops and coaching but mostly in the corporate world. After rediscovering some childhood doodles, Gill realized that a book would be a great avenue for communicating her message. Her first book, Cosmic Kitty, has been a significant complement to her business and larger platform, and has allowed her to expand her reach into classrooms. She plans to broaden her portfolio even more with a nonfiction book and by making Cosmic Kitty into a series. Gill recommends to other authors to look for ways to tie your message or concept back to trends happening in society. Being relevant will help maximize your reach.