Author Platform Development: Book Marketing for Indie Authors and Publishers

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing (product, position, pricing, promotion) and covers these steps in developing a successful author platform: • Defining a target audience for your book • Selecting spokes in the personal brand wheel • Setting up relevant channels and a foundation of...
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