Budget Expectations for Hiring a Professional Book Marketer

The book publishing process can come with monetary obligations and potential roadblocks for some, especially when it comes to marketing a book. Literary agent and book development consultant Claire Gerus explains that authors can end up investing thousands of dollars to market their book. This money goes toward hiring book marketing experts to assist with promotions, publicity, and travel, among other things. Gerus advises that no one is going to just hand over these services to authors at no charge...