Balancing Social Media Book Marketing with In-Person Events

When it comes to book promotion, author AE Wasserman spends half of her marketing efforts on social media and the other half on in-person events. On social media, she directs people to her website, where they can learn more about her work and order her books. Wasserman says all authors need a website that is kept up-to-date. She will spend at least one day a week making sure everything on her website and social media is current. In-person events for Wasserman include talking to book clubs and writers...